Cardiff’s Laura May Bridal boutique came to us for expert help on branding, just as it was expanding to a second store, in the city’s beautiful Royal Arcade. With lots of experience at Picture Smiths in bridal retail branding, we could see this business had much to be proud of. They pay meticulous attention to detail to the in-store experience and are stockists of an enviable list of bridal designers, including the coveted Enzoani collections.
Social media makes the world a smaller place and we’ve seen bridal brands in particular are all starting to look a little similar across Instagram; a go to platform for brides-to-be. Good branding is all about standing out from the crowd and in the very competitive bridal industry, we could see Laura May’s image didn’t quite hit the mark.
We set to work to develop the brand, drawing a typographic monogram that takes a stylish lead as logo and weaving together the LMB initials. Next, we crafted a pure, feminine air to the creative with timeless fluidity in its feel, to bring longevity against the wedding trends that come and go so quickly. A neutral colour palette of soft nudes and off-black pair with textures and shades to complement elegant photography. Finally, a beautifully welcoming ‘voice’ of Laura May Bridal speaks in a carefully selected script font, that works perfectly in application.
“We are sooooo glad we found this company. They brought our vision to life and then some. So happy with our final brand/look we were honestly blown away. We will definitely be using Picture Smiths again and cannot recommend them highly enough!”
– Laura Cable, Director, Laura May Bridal
