Insight

Curated by Anna

When a micro-influencer tells us they have a seedling of an idea for a lifestyle business, our attention piques.

When a micro-influencer tells us they have a seedling of an idea for a lifestyle business, our attention piques. Anna had already amassed quite the following on instagram; for her creative interior design ideas on a budget, for beautifully curated moments of her life and for the plant care tips we all need to know. Her handle @curatedbyanna_ has now translated into a stunning plants, homeware and coffee shop in the hip village of Slaithwaite.

The calming neutral tones of Anna’s Instagram grid is now realized in the colour palette for the shop making the space a calming oasis, filled with plants that improve your mood the moment you step inside. The sofas you lounge on to drink Blossom Coffee are show pieces for Stringer Brothers, with a swatch room to the back of the store for customers to browse.

Our branding takes a ‘less is more’ approach, with carefully chosen typography, portraying independence and style in stunning simplicity. It’s humble, it’s contemporary and it’s very Anna.

Do drop by for coffee if you’re passing through Slaithwaite, you’ll get a warm welcome (but we’ll warn you, the plants & homeware are hazardously tempting!)

“Still pinching myself. Absolute branding love! Thank you Alex and Niove.”

– Anna, Owner at Curated by Anna

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